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In this Blue Earth 2025 panel, we’ll expose how misinformation and disinformation, often seeded by powerful industry actors, delay urgent shifts toward plant-rich, just, and sustainable food systems. From bogus protein myths to greenwashed regenerative grazing claims, false narratives are undermining science, public trust, and policy momentum. We’ll explore how to confront these forces, through strategic communication, platform accountability, and culturally grounded education, and how shifting the food system can unlock broad benefits for health, climate, and collective well-being. It’s not just about changing minds, it’s about dismantling the systems that profit from confusion and harm.